Muh Chen is a renowned TVC & MV director based in Taiwan and widely contributed in Asia. Since graduating from Taiwan University of Arts with a Film major, he has dedicated the past decade of his career to direct breathtaking visual artworks by integrating filmmaking arts and digital technology in CG/VFX. In 2005, Muh Chen founded his own production studio: GrassJelly (grassjelly.tv) in Taipei that provides a thorough visual service from directing to the visual production in CG, VFX and live-action. Grassjelly has become one of the best visual production companies in Asia that is drawing media attention widely and gets invited to participate cross-country, high-end campaigns for TVCs and MVs.